September
1

A social entrepreneur is someone who identifies a social problem and uses entrepreneurial principles to create, organise, and manage a venture to make social change. A social entrepreneur measures success based on the impact on the society. While social entrepreneurs are often non-profit groups, the aim is to advance the social and environmental goals.

Often social entrepreneurs present new ideas that are user friendly and ethical, social and environmental problems. They typically get people support to implement and make a positive impact on the society.

Role of social entrepreneurs
Social entrepreneurs recognises the parts of society having difficulties, solves the problem by changing the system, spreading the solution, and persuading societies. Social entrepreneurs drive to produce measurable impact to address social and environmental problems that are often deep-seated.

• To make a positive impact on society:
Social entrepreneurs are similar to business entrepreneur in the society with a purpose for a social cause. Often, social entrepreneur need profit but emphasis is on the development of the society and in solving the problems in it. Finding the effects of social or environmental problem, finding root cause, and solving them becomes obvious to social entrepreneur.
• With focus on positive change:
Social entrepreneur focus on daunting social problems to make a positive change, further motivating common people to persuade the same. Corporate social entrepreneur can reap strategic benefits with a combination of commercial aims and social objectives.
• Rev up the social team:
While social entrepreneurs often work through nonprofits and citizen groups, many work in the private and governmental sectors. Social entrepreneurs work with local groups motivate them to pursue, and develop good solutions for their local communities as well as globally.
• In innovative and effective community building:
Distinct from Business entrepreneurs who seek value in the creation of new markets, social entrepreneurs aim for value in the form of transformational change that will benefit underprivileged group of people and eventually society at large.

Social entrepreneur identifies fundamental social and Environmental problems in the ever-changing society. They guide society through these turbulent times, to help the society.

Caroline Casey
http://www.articlesbase.com/news-and-society-articles/role-of-social-entrepreneur-in-society-700947.html

There is always further reading about Niche Blueprint 2.0 Review here.

August
27

In the present era the efforts to prevent earth are going on a war scale. It is undeniable that the entire world is facing the threat of environmental crises. The situation will become more adverse in the upcoming years. Some of the major problems are not confined to a particular country or continent but on a global scale. These major problems include global warming, ozone layer depletion and exhaustion of energy resources.

When it is about matching-up with the energy needs of global industries and the demand of every household then we are highly depended on non-renewable sources of energy. It is a kind of deliberation which is leading us towards an unsecured future.

Although non conventional (renewable) sources of energy are emerging as an adequate option for the traditional sources of energy but still there are lot many things to do so that their application can be expanded to a large scale.

To tackle out the problem on a global level it is significant that the renewable sources of energy can be accepted and admired by every individual. It is essential that the worth of these lately discovered sources should be understand by everyone in every part of the world and for that internet can be an exceptional source.

There are a large number of sites available on the internet which have proven themselves to be the marketplace for environmental Technologies. You can look for one such site where one can register and avail all kinds of information, recent changes, initiatives been taken throughout the world, etc.

When it is about the non traditional sources of energy then renewable energy solar wind has its own prominent place. Researchers have seen enough potential in renewable energy solar wind to meet the future needs of mankind.

There are some of the sites available on the net which are highly recognized as the websites for renewable technologies. One such site on the internet which you can look for renewable energy solar wind technologies is Enerlix.

Enerlix is a site which is highly renowned online for information, trading and communication on environmental technologies. It is the marketplace for hydrogen, fuel cells, and renewable energies. Enerlix was once recognized by the name of Energyportal24.

Why Enerlix?

It is because of the following reasons.

Ø      Wide collection of information: besides renewable energy solar wind technology, one can also avail information about fuel cells, bio energy, hydrogen, wind power, hydropower, geothermal, cogeneration unit, energy savings, etc.

Ø      Ease of navigation:   Enerlix is a site which is highly friendly to the user. One can easily navigate the entire structure of the site (including all the sections) in no time. You are just required to register for free and you can avail all kinds of features offered by this site.

Ø      B2B marketplace: Enerlix is an international business to business (B2B) marketplace for Environmental technologies. The content area of environmental technologies also includes renewable energy solar wind technology.

Ø      Exclusive services for free! There are free tools available including efficiency calculator, reference books, eco-energy calculator, etc. In the reading section there are press releases, articles, reports to enhance your knowledge. With publishing events you can submit new worldwide events including congresses and fair trade.

Vikram Kumar
http://www.articlesbase.com/Business-articles/look-for-enerlix-for-views-on-sustainable-renewable-energy-solar-wind-technology-694435.html

There is always further reading about Niche Blueprint 2.0 Review here.

August
25

Corporate Social Responsibility (CSR) is increasingly taken seriously by businesses of all kinds – and that includes freight forwarders who are responsible for organising the International movement of goods by Road, Sea or Air. Over recent years there has been growing concerns about the environmental impact of freight transport.   

The European Commission defines CSR as ‘the willing inclusion by businesses of social and Environmental concerns in their commercial activities and their relations with stakeholders.’ So Businesses that are aware of their CSR are likely to look to their freight company to try to minimise the environmental impact of their freight forwarding and international freight transport.

The British International Freight Association (BIFA) has highlighted that some freight forwarding companies are now looking to ensure that the environmental impact of freight forwarding can be kept to a minimum. This includes helping to educate customers on ways help make freight transport more environmentally friendly. Many deep sea shipping companies operating from the Far East and Asia to Europe have recently agreed to cut the speed of their container services by 10% and some UK – Irish ferries will also be going slower, making the shipping company customers wait a little longer for their freight forwarding but reducing carbon emissions.

Another area where freight forwarding companies are looking to reduce their impact on the environment is taking away for recycling the cardboard and other packaging used to protect goods during freight forwarding. Where new warehouses and depots are being built by shipping companies, there is now more interest in developing these on previously used brown field sites rather than green field locations.

And at an infrastructure level, there is European government interest in further developing the role of both railways and inland waterways in freight transport, so as to reduce the impact on the environment as both of these modes of transport are considered to have a much lower carbon footprint than road particularly when the movement involves freight shipments that are heavy and or bulky.

By responding to growing interest in protecting the environment, the international freight industry is also able to make savings that can be passed onto freight forwarding customers, for example the savings in fuel costs as a result of investing in the latest fuel efficient vehicles or aircraft. In an era of ever increasing fuel costs these savings can form a highly significant proportion of total freight transport costs.

ICT has also made a difference to freight forwarders’ impact on the environment, with a lot of the documentation and freight transport updates now being made electronically rather than by using paper. So how far will shipping companies go as they look to become more sustainable in the future? Reducing the environmental impact of freight transport is a big challenge but one that the freight transport industry is rising to meet. In future, it is likely that the international freight industry will segment, as many other markets have already done, to include ‘green’ options for freight services, catering for the needs of those businesses that are demanding them.

Stephen Willis
http://www.articlesbase.com/business-articles/freight-forwarders-and-corporate-social-responsibility-740525.html

There is always further reading about Niche Blueprint 2.0 Review here.

August
20

Garbage is a complex form of dirt, since it may be recycled and act as a source for materials and money for the recycler. Waste out of control occurs when either uncollected rubbish is left to rot on the streets or a badly managed landfill causes emissions and general Health problems.

Environmentally aware citizens object to landfills not only because of the potential for pollution, but also because they permanently remove many important raw materials from further economic use. All of the energy and natural resources, such as water, that were used to process the items thrown away are also not conserved.

Landfills need to be regulated and the regulations tightly enforced. Without them very few landfill operators would look after their own local environment adequately. Environmental Protection Agencies worldwide, generally rely on the staff working for each of the states to enforce their own operating permits and federal laws.

If state agencies are not strong and persistent in insisting upon compliance, violations can worsen, multiplying negative environmental impacts exponentially. Environmental pollution of land, air, and water created by the world\’s poorly-managed landfills is enormous. In the early 21st century, alternative methods to waste disposal have been suggested and many are under construction, including recycling , converting to biodegradable products, incineration and cogeneration facilities, and sustainable development , all of which assist in reducing global pollution.

Environmental activists dislike landfills not only because of the potential for pollution, but because they permanently remove various raw materials from economic use. All of the energy and natural resources (such as water) that were used to process the items “wasted” are also not conserved. Environmental Protection Agency generally relies on the states to enforce their own operating permits and federal laws.

Recent studies have shown the efficacy of such processes; however, they are lacking the data required to enable adequate implementation at field-scale bio-reactor landfills. Research was conducted to evaluate the kinetics of in situ ammonia removal in both acclimated and un-acclimated wastes to aid in developing guidance for field-scale implementation. Recent correspondence from the Commission indicates that this is their interpretation of “closure”. This interpretation of “closure” would mean that site restoration has to be carried out in the after-care phase.

Landfill odors are produced by a variety of sources: decomposing gasses, landfill leachate, gas condensate and in-coming waste materials. Gas extraction systems require constant maintenance to insure that odor-causing leaks are promptly repaired. Landfill odors are of particular concern at the Moretown Landfill. The landfill is situated in a narrow valley that intermittently results in poor dispersion of odors. Landfill odors are primarily made up of hydrogen sulfide and sulfur dioxide. These gases can be detected by the human nose at very low concentrations.

Landfill odors are controlled principally by the placement of daily cover, usually soil, at the working face. In addition, the landfill operators spray an odor neutralization agent on the waste as it is being compacted, and they distribute pellets which tend to mask or neutralize odors in parts of the facility where the problem is particularly severe.

Steve Evans
http://www.articlesbase.com/literature–articles/landfill-garbage-and-those-obnoxious-odors-672696.html

There is always further reading about Niche Blueprint 2.0 Review here.

August
16

As most of us are aware, mining is one of the most environment unfriendly industries. Mining can seriously affect land, air and even water systems. The greatest challenge confronting the mining industry today is to find ways of extracting and processing mineral and metal with minimum damage to our ecosystem. The adverse environmental impacts of mining operation starts with mineral exploration, continues throughout the extraction and subsequent processing and at times persist even after the entire operations are over. Mining can cause serious land degradation, large scale denudation of forest cover, weakening of biodiversity, pollution of air, water and soil. The fall out can extend well beyond the mining area and lead to many social, economic and political disturbances. To mitigate the adverse impacts of mining and restore the mining affected areas, it is imperative to conduct proper research and find ways and means to protect the environment.

We had hitherto paid scant attention to the protection of the environment. Therefore the question of environmental protection has today become critically important. The mining industry is seriously attempting to develop effective Technologies and new processing methods to ensure that the modern mining activities of exploration, planning, operation, and restoration are conducted in an environmentally responsible and sustainable manner. It is earnestly pursuing research activities oriented toward the safe and responsible use of our mineral resources.

If we take a look at the mining companies, there are several ways in which they can take steps to safeguard the environment. Mining companies would have to re-examine their own mining operations. Their impact on mining the land, the fuel that they use in running the mining equipment, and how they will restore the land once they have exhausted the mines resources.

Despite our passion for electronic goods, let us not forget that the manufacture, use, and disposal of electronic devices can incalculably harm the environment. The manufacture of electronics involves mining- often strip mining- which can adversely affect the environment as also a number of caustic chemicals that are used to make circuit boards and other electronic components. Added to this, the batteries that supply back-up power that most of our electronic gadgets run on are decidedly poisonous. Let us also not forget that the disposal of electronics can create health hazards because of all of the heavy metals that they contain. The one solution to overcome environmental impacts of electronics is recycling of old electronics to the extent possible. Recycling almost eliminates the need for mining that otherwise has to be done to acquire the raw materials needed to manufacture new electronics. Recycling requires less energy than processing the materials that go into electronics from their raw form.

Yet another Environmental hazard, more serious than electronics, is coal mining. Coal companies keep opening up a mountain like removing the top off an egg. Coal dust settles like pollen over the surrounding areas. Coal mining creates several billion gallons of coal slurry, which contains extremely high levels of mercury, cadmium, and nickel. Although lauded by mining companies that this is a safer, more efficient way to produce coal, this type of strip mining has evoked strong protests from environmentalists and people who reside near coal mining areas. Coal mining work can be extremely dangerous, as the numerous occupational hazards can cause critical injuries or even death. If you have been injured in a coal mining accident, you have legal rights to claim for damages.

There are other environmental concerns arising out of metal mining operations such as physical disturbances to the landscape, waste rock disposal, development of metal-bearing and acidic soils and waters and not the least public safety.

Brayan Peter
http://www.articlesbase.com/Science-articles/mining-and-the-environment-particulars-689580.html

There is always further reading about Niche Blueprint 2.0 Review here.

August
12

‘Turn Green’ is the mantra that seems to be enveloping the world, at present. This fact is clearly evident by the fact that now even packaging supplies are turning green. A host of various green packaging supplies and environmental friendly products have flooded the markets. Also referred as “eco friendly packaging supplies” or “Eco Products”, various packaging application goes into making these successful packaging supplies. Recently many packaging manufacturers have shown great interest in turning the packaging industry green with more environment friendly products. Even the government of countries all over the world are getting pro actively involved to to replace all non eco friendly options sooner rather than later.

The eco industry is growing rapidly and there is a huge demand to reduce the hazard environmental impact through by providing safe and natural alternatives in order to deliver materials, processes and technology solutions. According to ETAP (Environmental Technologies Action Plan), “The global eco-industry is fore casted to be worth some €700 billion by 2010”. Following the suit, the packaging industry and manufacturers have come up with various green packaging solutions to reduce environmental jeopardy. Almost everyday, a new idea is created. Some of the recently innovated measures taken for checking harmful packaging supplies, following are some of the green characteristics that are generally adopted by the manufacturers.

  • Made from recycled materials (100% or varying lesser percentages)
  • Made from annually sustainable materials (ex: bamboo farms, corn, soya, cotton)
  • Made from organic farmed materials (ex: organic bamboo, organic corn)
  • Biodegradable materials (ex: clam shells, unbleached paper)
  • Recyclable material (ex: cardboard papers, corrugated paper, glass)
  • Reusable products (ex: glass bottles)

 

Energy efficiency, such as achieved by reduction in packaging processes, packaging systems, manufacturing process or distribution savings (ex: using plastic bottles instead of glass bottles because of reduced carbon output in the shipping of a lighter product).

The most efficient markets for the implementation of the green methodology are the cardboard boxes, compost able Food containers and biodegradable products like biodegradable bags, biodegradable trash bags, biodegradable garbage bags, biodegradable plastics, biodegradable paper, biodegradable films and biodegradable green materials.

Today, business realize that materials, systems, and processes need to be greener as the choice of caring about the impact for the environment is not only the ethical but also the future of the packaging industry. It is being realized that all the Business that do not have any alternatives for greener packaging supplies and also do not incorporate Environmental friendly products in their line of manufacturing, tend to lose their market share to environment friendly business that aims to create a new generation of eco friendly alternatives and solutions.

In present scenario, the packaging supplies have been evolved in a manner that can be reused by the consumer rather than just being tossed. Upscale, longer lasting packaging like thick wall boxes, handled containers, rope handle bags, etc. can be used over and over by many consumers thus allowing a longer life span for a brand. These are some of the reasons that have earned huge recognition for greener packaging supplies in the packaging industry.

pvyas
http://www.articlesbase.com/recycling-articles/the-greener-flavor-in-packaging-supplies-704438.html

There is always further reading about Niche Blueprint 2.0 Review here.

August
6

Green building concept has emerged from the need to meet high standards of energy efficiency and environmental responsibility. Focus is mainly on resources such as energy, water and materials and attains efficiency of these resources. It is said to reduce the energy bills and offer a healthier and more comfortable living environment. Reduce the effect of Environmental hazards and ease its effects on human health and environment too. It is said that natural daylight design reduces a building’s electricity needs, and improves people’s Health and productivity. Use of non-toxic materials and products will improve indoor air quality, and reduce the rate of asthma, allergy and sick building syndrome. These materials are emission-free, have low or no VOC content, and are moisture resistant to deter moulds, spores and other microbes.

It is the use of eco friendly materials that highlights the concept of green building. Purchase eco friendly products to build a green home or a sustainable environmental building. Enhance the energy efficiency of your building! Put to use environmental friendly technology and see how energy efficient your building can get. Passive solar design can dramatically lower down the heating and cooling costs of a building, as with high levels of insulation and energy-efficient windows. Indoor air quality is also addressed through ventilation systems and materials that control humidity and allow a building to breathe.

It usually requires a systemic attention to the full life cycle impacts of resources which is embodied in such green building and to the resource consumption and pollution emissions over the building’s complete life cycle. Green buildings are also popularly known as eco homes or sustainable buildings. It is generally agreed that green buildings are structures which are designed, sited, built, renovated and operated to energy-efficient guidelines, and that they will have a positive environmental, economic and social impact over their life cycle. Green specifications provide a good set of guidelines for the building industry, but these are still in the process of being formalised into UK regulation and many are open to interpretation. Make use of low energy appliances, energy efficient lighting and renewable energy Technologies which uses solar panels and wind turbines.

In addition to addressing the above areas, a green building should provide cost savings to the builder and occupants, and meet the broader needs of the community, by using local labour, providing affordable housing, and ensuring the building is sited appropriately for community needs.

Kirthy Shetty
http://www.articlesbase.com/real-estate-articles/green-building-and-its-advantages-716704.html

There is always further reading about Niche Blueprint 2.0 Review here.

July
31

The overall approach that the promoter and developer of a landfill should take is that of embarking on a construction project, carried out over an extended period, to build a desired landform using waste materials and incorporating appropriate environmental protection measures.

This concept combines the following two elements in ways which are appropriate for a particular site and its waste inputs:

1. Established civil engineering practices for permanent and temporary construction, based on a predetermined design, with appropriate performance standards for the materials used.

2. Process engineering to accommodate biological, chemical and physical changes which will take place within organic wastes during the active life of the site.

The important components to be considered and then built into all landfill designs are:

• Requirements for Environmental protection, in order to minimise harm to the environment and to human Health, in accordance with current legislation and the aims of sustainable development.

• Recognition of the effects of the different nature of wastes and their degradation processes on landfill gas and leachate generation, and the potential of these to change during the course of design and operation of the site.

• Use of a site-specific risk assessment, rather than prescriptive, approach to environmental protection, for each element and at each stage in the project, in order to determine the overall design and operational practices appropriate to the environmental setting of each individual landfill site.

• A holistic approach to landfill design and operation, utilising scientific and engineering skills as an integrated process from initial conception to final capping, including subsequent restoration and aftercare.

• The adoption of methods, standards and operational systems, based on best current practice, which reflect progress in techniques and improving standards.

• The underpinning of all actions by a quality approach, to ensure that the required quality is achieved in implementation, and that landfill standards match rising public expectations.

The need for cost-effectiveness in design, construction and operation of landfill sites to ensure that the appropriate level of environmental protection is achievable at an appropriate cost, is of course also essential, as is the need to comply with the local regulations imposed in respect of planning and emissions reduction and control/monitoring.

The method of landfilling is very simple. In essence the waste is deposited in layers, called lifts , within the landfill and above the liner system. As waste is deposited, it is compacted by heavy machinery to maximize the amount of refuse that can be disposed of in the landfill. Waste is not a high tech problem it is a low-tech problem.

What will make landfills better is not magic new technology, no new machines either; it is better design, better organization, better Education, both at the municipality level and the site level.

Also for a good landfill both the main emissions of landfill gas and leachate should be planned for from the start, and the facilities for both installed ahead of when they are absolutely needed, to be sure they are ready when really necessary.

Leachate can be pumped to the collection pond or flow to it by gravity. A leachate collection tank is designed to catch and isolate the contaminants that can get into the environment. All good landfills attempt contain leachate at the site and prevent its discharge to surface or groundwaters, but it is easy to leave the provision of leachate treatment too late, and the not have a facility ready for when heavy rains arrive.

Steve Evans
http://www.articlesbase.com/literature–articles/how-to-start-designing-a-landfill-711389.html

There is always further reading about Niche Blueprint 2.0 Review here.

July
27

At the Global Environmental Leadership Conference presented by Newsweek, California Governor Arnold Schwarzenegger made an address and delivered very strong words to U.S. automakers. The Governor wanted automakers to make changes to reduce harmful exhaust greenhouse gasses emitted by their vehicle models. He also commented to a billboard in Detroit, which criticizes him for mandating the vehicle exhaust emissions standards in California that car makers, especially Michigan-based automakers are unwilling to meet.

Here is some part of Schwarzenegger’s speech.

“I have to say that I am somewhat amazed to be here, and the reason is because three and a half years ago when I ran for governor I was followed around by environmental protestors with signs. They didn’t like my Humvees and Hummers, and my SUVs, or anything that I did. As a matter of fact, when I promised that I would improve the environment when I became governor, they didn’t believe that either. So here we are, three and a half years later, and I’m on the cover of Newsweek as one of the big environmentalists. Only in America, that’s all I can say.

But let me tell you something; even though I love being on the cover of Newsweek, but there should have been some other people on that cover as well, and those are people that were my partners in the Legislature. They have worked very hard, they were incredible partners, and I’m talking here about, first of all, Assembly Speaker Fabian Núñez and Senator Perata. I invited both of them to come here but they couldn’t make it, but I just wanted to thank them publicly for being such great Environmentalists and such great leaders in the environment. So let’s give them a big hand, even though they’re not here.

And I want to thank also someone that is here with us today, and this is Assemblywoman Fran Pavley. She has been such a great, great warrior.

Let me tell you something; this is the real deal. This is the real deal. This woman has been fighting for the environment way before I ever became governor, and she has really been the author of these very important legislations, and she has worked with our office, and she is a team player. And this is, you can see here, she’s a Democrat. Also the Speaker is a Democrat. Senator Perata is a Democrat. So this is what I’m talking about, working together in a bipartisan or post-partisan way, and this is how we get things done, because we work what is best for the people of California and for America. So thank you again to Assemblywoman Pavley. (Applause)

Now, I know this is an environmental conference, but I do want to start talking first about bodybuilding. And the reason is because bodybuilding is another passion of mine, as you probably know, and it has similarities there. Bodybuilding used to have a very sketchy image. As a matter of fact, so much so that some people that worked out seriously and pumped weights didn’t admit they were doing bodybuilding. As a matter of fact, say in the old days, some of the very famous Hollywood actors like Kirk Douglas, Clint Eastwood, Charles Bronson, and the list goes on and on, they all worked out with weights, but they never admitted it publicly because they didn’t want to be associated with the gymnasiums that were like dungeons and that had fanatics, and that had weird people training in there. That is the kind of an image that it had.

But we changed that, we consciously changed that. And what we did was, we came out with a book called Pumping Iron—I know a lot of you are familiar with that, especially the students—then the movie Pumping Iron, and that changed bodybuilding, the image of bodybuilding, dramatically. As a matter of fact, the perception of bodybuilding began to change and it became more and more hip and more and more attractive. And then all of a sudden, everyone wanted to exercise. As a matter of fact, today you can go to any place in the world and you will find a bodybuilding gymnasium or a place where you can do weight resistance training, and you can go into any gymnasium and you will find ordinary people talking about their abs, their lats, their deltoids, body fat, and all those kinds of things. So this is how much it changed. It became mainstream, it became sexy, attractive.

And this is exactly what has to happen with the environmental movement. Like bodybuilders, environmentalists were thought of as kind of weird and fanatics also. You know, the kind of serious tree huggers. Environmentalists were no fun; they were like prohibitionists at a fraternity party. (Applause)

So someone the other day just showed me a cartoon that was of a car salesman in a showroom talking to this couple. And the car salesman pointed at the car and said, “This car runs on an ordinary gasoline-powered engine, and then when it feels a little guilt, when it senses guilt, it switches over to battery power.” Now, that’s funny, it’s a cartoon. But let me tell you something; there’s a lot of truth to that. For too long the environmental movement had been powered by guilt.

But I believe that this is about to switch over from being powered by guilt to being powered by something much more positive, much more dynamic, something much more capable of bringing about major change. You know the kind of guilt I’m talking about; the smokestacks belching pollution that are powering our Jacuzzis and our big-screen TVs, and in my case powering my private airplanes. So it is too bad, of course, that we can’t all live simple lives like the Buddhist monks in Tibet. But you know something? That’s not going to happen.

So ladies and gentlemen, I don’t think that any movement has ever made it and has ever made much progress based on guilt. Guilt is passive, guilt is inhibiting, and guilt is defensive. You remember the commercials a number of years ago, the commercials specifically of a Native American who sees what we have done to the environment and then a year runs down his cheek. You all remember that? Well, let me tell you something; that approach didn’t work, because successful movements are built on passion, they’re not built on guilt. They’re built on passion, they’re built on confidence, and they’re built on critical mass. And often, they’re built on an element of alarm that galvanizes action.

The environmental movement is, to use a popular term, about the tipping point. It’s about to get to the tipping point. There’s a tipping point, and I believe the tipping point will be occurring when the environmental movement is no longer seen as a nag or as a scold, but as a positive force in people’s lives. Now, I don’t know when that tipping point occurs, but I know where—in California. In California, we are doing everything that we can to tip the balance on the environment.

Now, first, let me start with government policy. I don’t want to go into all the initiatives that we have passed and all the laws that we have passed, because that was already eloquently explained by John when he introduced me. But there are two things that stick out that have gotten us the most attention.

1. We passed a law to cap greenhouse gas emissions by 25 percent by the year 2020. That basically means we are rolling back the greenhouse gases to the 1990 level by the year 2020, and then we go 80 percent below that by the year 2050.

2. I ordered a 10 percent cut in the carbon content of transportation fuels.

Now, do I believe that the standards that California sets will solve global warming? Of course not. But what we are doing is applying leverage so that at some point the whole environmental thing tips. That’s what we are trying to do. It’s like a seesaw. You walk up to it and then slowly it tips the other way. That is what we are trying to do. California, as you know, is big, California is powerful, and what we do in California has unbelievable impact and it has consequences. As a matter of fact, when you look at the globe, California is a little spot, but the kind of power of influence that we have on the rest of the world is an equivalent of whole huge continent.

We are sending the world a message. What we are saying is that we are going to change the dynamic on greenhouse gas and on carbon emissions. We are taking actions ourselves. We are not waiting for anyone, we are not waiting for the federal government or for Washington. We are creating our own partnerships. We are partnering with Great Britain, we are partnering with provinces in Canada, with states in the United States, with the western states, with the northeastern states. And you know something? Every year we are adding more and more partners to our team. We are increasing the momentum for change.

Now, there’s a billboard in Michigan that accuses me of costing the car industry 85 billion dollars. They say because of our new carbon fuel standards I cost them 85 billion dollars. The billboard says “Arnold to Michigan—drop dead.” The fact of the matter is, what I’m saying is, Arnold to Michigan—get off your butt. Get off your butt and join us. (Applause)

In fact, California may be doing more to save US automakers than anyone else, because what we are doing is we are pushing them to make changes, to make the changes so they can sell their cars in California. And we all know—let’s be honest—that if they don’t change, someone will. The Japanese will, the Chinese will, the South Koreans will, the Germans will, they all will. So what I want to do is, I want to prevent that from happening. I want them to sell their cars in California. I believe strongly in American technology, and I think in the end it will be technology that will ultimately save Detroit.

Now, California, for instance, has already a car company that’s called Tesla Motors. Tesla Motors has just designed and produced a car that’s called the Tesla Roadster. It’s 100 percent electric. Now, why is it that a car company that has never produced a car before is already producing a car with zero emissions—zero emissions—and Detroit is still lagging behind? Now, this car, let me tell you something, is a very sexy looking car. It’s really cool. I mean, I test drove it. It goes from 0 to 60 in 4 seconds. It drives 130 miles an hour, and it has 250 miles on a charge, and then the recharging only takes 3 1/2 hours. Now, that’s what I call cool. And the car cost 100,000 dollars—to be exact, 98,000 dollars—and it is so popular, it sold out immediately. And now the second version is being produced, and that car, the cost will drop down to 50,000 dollars.

So we can see where that is heading, economics tells us where this is heading. It’s like the cell phones. I remember when I bought a cell phone, the first cell phone, which was kind of a radio phone, 20 years ago. It was 1,600 dollars. The next version I bought a few years later was 1,200, and the next one was 750. I just recently bought a cell phone for my daughter and it was below 90 dollars. Now, because of the costs that have dropped down, almost everyone can afford a cell phone, and the same thing is going to happen to the environmental Technologies in cars. Government can give a push by setting standards, so California is giving the nation and the world a push.”

Well, Let us just wait and see if Detroit and other Michigan automakers like Chrysler Group, maker of Jeep models with quality Jeep vent visor can meet California’s emission standards in the near future.

Lisa Ziegler
http://www.articlesbase.com/automotive-articles/arnold-schwarzeneggers-address-to-detroit-automakers-132593.html

There is always further reading about Niche Blueprint 2.0 Review here.

July
23

What about small businesses? Can they sit this one out? In a word, no. Here are six reasons why:

1. Laws that once applied only to big business are encroaching on smaller enterprises. Even bakeries and gas stations must now comply with clean air regulations.

2. Small companies often have an edge in innovation. Of the more than $100 billion in R&D money that each year is plowed into the “clean tech” marketplace, the bulk goes to new, smaller ventures who historically have produced more breakthrough products and services.

3. Going after the consumption choices of individuals remains difficult politically, but advocacy groups have no problem demanding that small Businesses curb their impacts. So while personal cars may not come under NGO attack, the emissions from taxi fleets or delivery services make a relatively attractive target.

4. The Information Age is reducing the costs of pursuing smaller-scale actors. New sensors, information systems, and communications technologies make tracking pollution and monitoring regulatory compliance cheaper every day. Even tiny enterprises now find it hard to fly under the radar.

5. Large customers are putting pressure on small-business suppliers to comply with environmental standards. One little New York-based software developer we know found itself answering tough questions posed by a Tokyo-based telecom company with an aggressive auditing program for its supply chain. To stay on the list of preferred suppliers, the company had to implement an Environmental Management System — much more than a company its size would normally do.

6. Small companies can be more nimble than their larger competitors. Entrepreneurial businesses can move quickly to take advantage of changing circumstances or meet niche demands. Q Collection, a “sustainable”Home furnishings company, produces couches, tables, and chairs without toxic dyes and with wood sourced entirely from sustainably managed forests. The furniture is priced at the high end of the market, but the company has found a customer base of interior designers who want the natural option. And Hawaii-based Kona Blue has launched an environmentally friendly fish farm to meet the growing demand for fish raised free of hormones and antibiotics.

The above is an excerpt from the book Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage
by Daniel C. Esty and Andrew S. Winston (Published by John Wiley & Sons, Inc.; 978-0-470-39374-1). The above excerpt is a digitally scanned reproduction of text from print. Although this excerpt has been proofread, occasional errors may appear due to the scanning process. Please refer to the finished book for accuracy.

Copyright © 2009 Daniel C. Esty and Andrew S. Winston

Author Bio
Daniel C. Esty, co-author of Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage (Published by John Wiley & Sons, Inc.; 978-0-470-39374-1), is the Hillhouse Professor at Yale University and Director of the Center for Business and the Environment at Yale (www.yale.edu/CBEY).  Author and editor of nine books and dozens of articles, Dan is one of the world’s leading corporate environmental strategy experts with twenty years of experience working with companies of all sizes and across many industries worldwide.  He served as senior official at the U.S. Environmental Protection Agency in the early 1990s and is presently Chairman of Esty Environmental Partners (www.EstyEP.com).

Andrew S. Winston, co-author of Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage (Published by John Wiley & Sons, Inc.; 978-0-470-39374-1), advises some of the world’s leading companies on how to profit from environmental thinking.  He is also a highly respected and dynamic speaker, exploring the business benefits of going green with audiences around the world.  Andrew’s earlier career included corporate strategy at Boston Consulting Group and management positions in marketing and business development at Time Warner and MTV.  See www.andrewwinston.com for more information.

Daniel C. Esty And Andrew S. Winston
http://www.articlesbase.com/business-articles/why-small-businesses-should-care-738703.html

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